In the fall of 2016 I partnered with Digital Citizen and Mercury Media to deliver design and copy for Quay Australia's first digital campaign in the U.S. I began by doing a deep dive of Quay's social media imagery and language, eventually creating four distinct archetype personalities of women who wear Quay Sunnies.
Simultaneously, I began to create potential tag lines and CTAs for a series of digital units.
Once we presented these initial boards to the client and incorporated feedback, I got to work on creating two separate concepts in a variety of desktop and mobile ad units. The client wanted to highlight their lines of High Key sunnies (modeled by Desi Perkins) as well as their Super Girl sunnies.