Michelin, the world's leading name in tire technology partnered with FIA Formula E to bring the first ever full-electric racing series to major cities around the globe in 2014-2015. I was tasked by Car & Driver magazine for Hearst Publications to craft the copy and design for a Car and Driver magazine cover wrap, an online sweepstakes page, and banner ads.
Below is the finished design.
From Track to Street, Michelin’s New Tire Sparks a Racing Revolution
You Could Win a Trip to The Formula E Series In Miami
Race-car drivers are strapping in for the first season of FIA Formula E’s single-seater racing championship with Michelin’s new avant-garde tire,The Michelin Pilot Sport EV, the world’s first all-terrain, all-weather tire. Michelin’s rubber innovation is equally at ease in dry and wet conditions, as energy efficient as that of The Pilot Series road tire when it comes to weight, dimensions, compounds, sipes and tread, and has the same 18-inch diameter as UHP vehicles. It’s the only tire that can quickly and efficiently transition from street driving to a race car track. To prove it, Michelin is putting these tires to the test in nine different cities during FIA Formula E’s tour. The world-renowned tire makers are utilizing FIA Formula E’s fully-electric race series as a high-speed, high-intensity laboratory to test the Pilot Sport EV’s ability to seamlessly transition between road and track, and between wet and dry. The manufactures of the Pilot Sport EV are so confident in their work that during the race each driver will only be allowed to enter pit lane once to change cars, meaning that except in the case of a puncture, no tire changes will take place. Michelin is utilizing FIA Formula E’s fully-electric race series as a high-speed, high-intensity laboratory to test the Pilot Sport EV’s ability to seamlessly transition between road and track, and between wet and dry. Keep in mind that the zero emission Spark Renault SRT_01E car being used by all drivers in this championship boasts a lithium ion battery linked to a five-speed paddle-shift transmission with a maximum power output of 200 kW (270 horsepower). Each car can accelerate from 0-62 MPH in three seconds and has a top speed of 140 MPH. That’s manufacturing confidence worth seeing in person.
Sweeps Entry Copy
Get ready for a chance to be a part of the ongoing new generation of high-performance and high-adrenaline street racing with Michelin for FIA Formula E. This racing series is the first of it’s kind, as ten teams and twenty drivers race fully electric Spark Renault SRT_01E single-seat race-cars on temporary street circuits right in the heart of some of the world’s most-renowned cities. One lucky contestant will win:
An all-expense paid trip to Round 5 of the Formula E race in Miami on March 14, 2015.
Complete behind-the-scenes access at the race.
The opportunity to chronicle your experience, live, for Car and Driver/Road & Track via social media.
Your own private photographer, who will follow you around, capturing these once-in-a-lifetime moments for an advertorial to be run in the May issue of Car and Driver.
Second prize will win a set of four Michelin tires. (exact copy on tire to be supplied by client)
Third prize will win premium leather racing gloves.
To enter for a chance to be a part of racing history, go to: www.FormulaESweeps.com