Estée Lauder was a 2010 launch partner for a rebranded Vogue.com. Our task was to create a new multi-tiered campaign to showcase their new pure color line of products. On The Scene” was a microsite launched for street fashion at different fashion weeks around the world. Women in Shanghai, Paris, London, and New York were photographed by street fashion photographers, and site users could like and comment on each photo, as well as link off to shop different Estée Lauder products that would allow users to get the look each women in the photos had. The site’s construction was significant at the time because I designed it to have an “infinite world” feel with no scroll bars before gyroscopic technology was commonly used on web and ipad. The ad units, which linked to the site, mimicked the same feel.
Internet Advertising Competition: Best Retail Integrated Ad Campaign.